Any content – be it Blog/article, product descriptions; should be original and fulfil its subject’s need. “Content Is One of The Main Reasons Why People Search The Internet.”
So, to make a product garner attention and appear useful to end-users, compelling content proves to be the chief catalyst!
One of the golden rules of a successful website is its usability. A suave navigation is one aspect that keeps your users engaged to your site. And the fact that they got their specific service/product without breaking a sweat is what will compel them to come back again.
A website with a smooth navigation and easy user-interface is what makes all the difference.
Desirability is conveyed through the design of a site and branding strategy, and it brings out emotions, aesthetics and identity of your brand.
Once the design of a product/website captures the interest of the end -users, there’s every chance that she /he will brag about and make it known to others!
Findable implies that the product/service should be easy to find. This is crucial to user experience for a specific product/service.
If an end-user finds difficulty in locating the desired product, then they are never going to purchase it. And this logic holds firm for that product’s other customers too!
Having an accessible site design is legally mandatory in most jurisdictions, and the content in the site should be easily accessible to both normal people as well as people with disabilities.
Accessibility means presenting experiences which can be accessed by a number of users with vivid abilities.
Simply put – End-users aren’t going to give a second chance if your site’s first experience didn’t engage them much! They have a litany of other options that they can visit! This makes credibility so crucial as it builds trust within a user to go for your product/service.
For that, the site content should be unique, and highlight’s the product/service. Plus the information on display should be crisp, engaging and 100% accurate!
Or else these potential customers will go somewhere else!
To boost up user-experience, you need to personalise your visitor’s experience. One smart way of doing it is by presenting a series of questions- much like a user-persona to make it more user-centric.
viii. Mobile Compatibility:
As Per Stats; 52% Of Users Leave A Service Provider Due To Their Bad Mobile Experience. The key to keeping them engaged is to have a site that responds equally well in its cellular version as it does in its desktop version.
Sites having excellent mobile OS compatibility are known to have the best user experience.
ix. Proper Landing Page:
Amongst all those reasons that cause bounce rate; one of them is not having a proper landing page targeting the end-users. You need to have relevant content on that landing page, incorporate a search feature and also speeding up the page’s load time.
With that, the landing page should contain information targeted to meet needs of the aimed clientele. There should not be too much of pop-up ads, music as well as overly eccentric design. They all contribute to increasing the website’s bounce rate!
Be contextual – Be sure to mark where users are in their path through the interface.
Being contextual takes clickable texts that are found within the webpage content. Generally, a set of keywords are used to be contextual with a very strong SEO linking strategy. As we write content for our users and major search Engines across the Internet, it helps in guiding users to get more information from well-recognised external sources and search engines also find the relevancy of your content with the linked one.
Be human – Be trustworthy, transparent, and approachable with human interaction preferred over machine interaction.
It means investment in website structure, which comes highly flexible, i.e. responsive design that can be resized and reshuffled to fit the dimension according to the device users are using. Today, it is more important to provide a great user experience than looking identical across different platform. So, when it comes to prioritising better human interaction, platform specific (mobile or desktop) design conventions offers better visibility instead of squeezing elements of the website.
Be discoverable – Be sure users can accomplish their tasks the first time they visit.
In website development, discoverability defines design consideration that makes the site elements easy to find by the visitors. It all depends on how to provide users right content at the right time and a number of factors like size, order, design elements, flow, and consistency influence this factor.
Be learnable – Be sure that interaction is easy and moving through product is seamless. Be sure that on subsequent visits users can accomplish their goals.
Learnability defines the capability of a website to teach users how to use it. A good navigation facility, as well as a great content, can only make sure that you can find it. To make a website content discoverable, you have to understand the audience, who are coming to you. Familiar layouts, easy to understand interface, keeping records for future interactions etc. are some features to make a website learnable.
Be efficient – On repeat visits can they accomplish repetitive tasks quickly and easily?
It depends on how effectively we design and simplify the information on a website that is easy to understand. Website designers use usability testing that includes site efficient content, whitespace, purpose-oriented, F pattern design, Grid-based layouts, navigation, mobile friendliness and load time of the website make websites more engaging, useful as well as memorable for the visitors that make them visit again.
Be delightful- Be sure that product delights users so that they have an emotional connection to it and champion your product.
Did you know emotion drives 50% of the buying decision? So, for a better user experience, it is necessary to find the relationship between product and audience. Hence, a strong research is necessary, which reflects the product personality with written content as well as lens movements that provides the emotional context for the product.
Be a performer – Be sure that the system performs well when users are interacting with it.
How fast your website needs to be? For each second of delay, about 4% of users abandon it. Even, the top-most e-commerce website offers one to three seconds of time for interaction, which ensure a better conversion rate. Tuning the web server for performance, update the software versions, compress data, secure application and adding the load balancer speed up the website interaction.
Do you want your website will have the same qualifying parameters as mentioned above? www.jrtechnologiesweb.com can help you in this regard with a top-notch website design that has optimised content and structure to reach your potential customers online. We put into use the latest technological advancement and some improved methods that can increase your website visibility as well as will the brand value across the Search Engine Search Result Page (SERP). So, what are you waiting for? Grab our services to reach your target audience.