People remember 20% of what they hear, 30% of what they see and an amazing 70% of what they see and hear. Today the way Social Media Marketing business has boomed, any new ideas and technology are welcomed with opened arms and since Video making are the new in- thing, social media marketing has taken a new curve. Marketing is the art of meaningful differentiation and videos are the differentiations right now. The more informative your video, the more persuasive it will be.
Don’t believe the trend? Here are some statistics to prove the point. According to Syndacast, 74 percent of all Internet traffic in 2017 will be video. Not only that, studies show that using the word “Video” in the subject line of an email can increase open rates by 19 percent, click-through rates by 65 percent and reduce un-subscribers by 26 percent. According to Twitter, videos and photos get the most retweets. (Courtsey: Huffington Post)
Some major transformation in social media world regarding the videos are here as follows :
Facebook Live is a great trend to follow and a best way to interact with your viewers in real time. You don’t even need a fully defined plan, because your audience can ask you questions as you go, meaning the conversation can go in many different places. Just hit Live and Facebook is going to do the hard work for you.
Top Tip: Focus on what your audience wants. Hold Q&A sessions, read out responses from individuals partaking in the session, and do everything you can to construct a developing Facebook group.
Instagram has recently rolled out the same feature as Facebook, in that you can now do live broadcasts. It feels like exclusive viewing, because once the stream is over, the video disappear. It makes the viewer feel part of the community.
Top Tip: Use this Instagram feature while promoting a new product, or covering an event. Time limit is just 10 seconds, so better make a captivating short story, that make viewers to see more of it.
Snapchat has few exclusive features, from the basic sharing stories with your followers to paying for video ads in between the users’ stories. All in one. It is a fully focused brand building campaign, where you can create short and sweet videos which are basically mini ads.
Top Tip: Make sure you don’t attempt and go too hard on the sales, have a touch of fun and make a story of yours!
Completely new and so very effective marketing tool. The thought behind 360 video is that each course is recorded in the meantime, with the goal that you get a full panoramic perspective of wherever you might be.
Best Tip: The substance of your video could be anything besides simply ensure that you shoot it in a cool area to keep your watchers locked in. At last it’s about engagements.
Whichever phase of the client channel you are focusing on, videos can offer assistance. The objectives of instructing, engaging, moving or expanding brand mindfulness can all be accomplished through videos. An ever increasing number of individuals today teach themselves through product audits and blog updates before settling on a buy choice. Animoto’s examination says that 96 percent of shoppers find videos helpful when they are settling on buy choices on the web. Besides, 58 percent of them consider organizations that create videos to be more dependable.
Videos drive traffic and engagement; they convey information better than other types of content and promote trust in the brand and its products. Little ponder then, that video is turning into a basic part of each organization’s marketing blend.