Do you remember what the co-founder of Google Brain chief scientist of Baidu, Andrew Ng predicted in 2014 regarding the voice search of China? It took some time for the prediction to come true, but in recent times, it has turned into reality. Now, Google has given a clear indication that by 2020, 50% of the entire search will be driven by ‘voice search’ by the users.
If you follow the current statistics, it is evident that 20% of the searches done on Google apps are done through voice commands. And, marketers clearly have no doubts about the fact that this trend will somehow overpower the manual search methods.
Optimising Websites for Voice Search – Leave it to the SEO Experts
As a website owner, this is undoubtedly the time to act. Because, this particular phenomenon of voice search will leave a direct impact on SEO. The voice recognition market is predicted to hit $600 million worth industry by the end of the year. And, to be a part of this growing industry, you are meant to leave it to the SEO experts of Melbourne as they will make strategies to optimise your website to top voice search results.
Here are top 10 tips from our SEO strategists on this note.
1.Use of Q&A Format
It’s all about questions when the voice search comes in. So, make sure your website content is full of question-answer formats along with an FAQ section to be ready to assist the users.
2.Long-Tail Keywords is Mandatory
When it’s voice search, the users will place queries that are full of words. And, therefore, using long tail keywords in the content will leave a strong impact on the search results.
3.Mobile Responsive Content
Making your website mobile responsive is undoubtedly an excellent idea for optimising the site for voice search. This way you will be able to reach more readers at a time.
4.Structured Data Mark up
It is always suggested to go for integrated data mark-up in the website. Make long-tail topics as a part of your content used on the site. It will let the search engines assess and crawl the data more effectively.
5.Content Should be Informative & Engaging
As per our SEO experts in Sydney, the content used in the websites should be informative and engaging. Make the answers concise and of short length that makes the search results more directly.
6.Increase Website Speed
It’s a ground rule for search engine optimisation. If the results do not pop up smoothly on the users’ mobile, the voice search will not leave with proper results.
7.Easily Readable Content
The content must be lucid and easy to understand. Remember that an audible content requires to simple so that the audience does not only find it comfortable to hear but also remember it easily.
8.Backlinks for Authenticity
Backlinks always stand for the authenticity of any website. And, just like text-based search queries, backlinks help to rank a website high in voice searches as well. However, voice searches rely more on the domain authority. Make sure your website contains nothing but accurate information as voice search provides a single answer against a single query. The answer should be derived from a reliable site for authentic backlinks.
9.Put More Words in Content
It’s time to put more words into your content. It has to be around 2000 words, but the sentences must not be quite long. The average length of the answer should not be more than 30 words.
10.Make your Site Ready for Local Searches
Voice search is an excellent option for local search engine optimisation. As you point out the locations in your business listings, your website will get better results in localised search.
There is no doubt about the fact that the implementation of voice search is in the making right now and it is getting more advanced with time following up with the speech and query patterns. The digital assistants of JR Technologies Web continually update themselves with these advancements for delivering the best results in search engine optimisation.