Gone are the days when people used to browse website only via desktops. With the advent of smartphones and other internet-friendly gadgets, there are multiple avenues of browsing the internet. Naturally, unless and until a website is mobile responsive, it is obvious that it is going to lose out heavily in terms of traffic engagement.

Naturally, when it comes to enjoying the benefits of SEO or Search Engine Optimisation, responsive web designs play a pivotal part in more than a way.

Here are five top ways in which a mobile responsive website will help Search Engine Optimisation.

They Help In Improved Site Usability

If users are not able to navigate through a website whenever they need, regardless of the location, it is unlikely that they will stick around.

Search Engines like Google would recognise ‘time-on-page’ as the fundamental indicator of the true organic value of a website, in regards to a particular query. Here is where responsive web design makes the difference.

It will make the website much accessible to the traffic and much easier for them to navigate through. What is the result? A much-improved experience and a much more eyeball time on the site. That is the reason every website development company in Melbourne comes up with mobile responsive websites, and we at JR Technologies Web Pvt Ltd are no exception.

They Increase Page Loading Speed

One of the critical factors behind increased traffic and better ranking is the average time that the web page takes to load. Hence, every website needs to be optimised, so much so that it loads as fast as it is possible. This helps the odds of the page ranking well in the results returned by the search engine because of a search.

This is where responsive web designs come up as a saviour of web pages. They help in fast loading of the pages on various devices, which undoubtedly augments the traffic of the sites in question.

They Decrease Bounce Rates

Bounce rate relates to the time spent on a site. It indirectly says how quickly the visitors backtrack or leave a website. Google takes into consideration the behaviour of the users when it comes to evaluating the time spent in between the entry and exit point of visitors browsing a particular website.

Google interprets short dwelling time, as an indication of irrelevancy of the content that a site contains. However, this is not always true. There are instances when the design of the website outweighs the content. Even if there is no problem with the content, the design plays a hindrance to easy comprehension, compelling people to leave the site in no time. This is where a responsive website development company comes in handy. The experts of these companies come up with designs that complement the content, helping the sites to stay afloat at the top of the search engine pages.

Minimal Duplicate Content

Thanks to the algorithms of Google, the authenticity of the content makes a huge difference as far as visibility is concerned.

Naturally, those who have decided to opt for a separate site for different gadgets have a trying time in managing duplicate content. Besides, to manage two different sites, one would need two separate URLs. This affects SEO results seriously. That is the reason every SEO Consultant in Sydney would prefer opting for responsive websites. This will also help in the betterment of the SEO results and the visibility of the site.

It Improves Social Sharing

The principal objective of responsive web design is to ensure that social sharing is easy for even mobile users, who are the most online demographic.

Though social media can back SEO, social shares do not directly influence rankings. However, it will help in the growth of audience. More audience will indicate increased engagement and increased search for a particular brand. This will help the site to get into the good book of Google.

Thus, a website that is not responsive will invariably have a tough time convincing the users to navigate and be loyal. That is the reason every SEO Expert in Melbourne would want to have a mobile responsive site to deal with, for getting better SEO results.

Hence, if you are looking forward to making your brand get enough traffic and engagement, turn on to JR Technologies Web Pvt Ltd. Our experts will come up with a responsive website, and with tried and tested SEO techniques, we will ensure that your site enjoys the top ranking on the SERP for long.

For further query call us at 02 8006 7865 or write to us at support@jrtechnologiesweb.com.

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