Pay-per-click (PPC) as you may have heard of and probably do not known it in details, is an online marketing service that is designed to bring about the necessary traffic to your business which yields future leads. Whenever a visitor enters a keyword relevant to your business, your ad would be triggered on the first page of the search engine. The moment someone clicks on your ad, you pay for it or else, it stays as it is providing information about your website to the viewer.
It can be a daunting task, but when it comes to us doing it, it is something we are experts in. With a team of the best people specialising in delivering the best and the most effective results while you rest assured that you have handed over the marketing task to competent people. To help you get an idea of what PPC actually is, here are a few FAQs and their answers simplified for you.
97% of consumers these days are known to take help from the Internet to research on a particular product or service. While they get to know about your brand name, its popularity and the type of products or services that you offer through the Internet with convincing and effective results, you are likely to witness a rise in the consumer graph. With PPC, you get to put up a customised advertisement campaign for the targeted audience and thus witness a boost in your business.
Well, the answer is a purely based on human psychology where we tend to always opt for the easiest options available at hand. Whenever a prospective consumer comes across your ad and gets to see a mobile number flashing, the first thing they would do is to give you a call and enquire about your business giving them a firsthand information rather than put an effort to send across an e-mail. 70% of mobile searches click to call directly from search results where an average of 40 million calls are made through PPC ads.
1. ACCOUNT SET-UP
We will take care of all the details of setting up your account and analytics tracking in Google. It is essential to get set up correctly from Day 1 if you want to avoid troubles later. And when you have us onboard, there would possibly no chances of facing troubles in the days to come.
2. KEYWORD RESEARCH
We will conduct research on the keywords and phrases on which you should bid, conduct competitor research, and get a full understanding of the PPC landscape in your business category. We will also have a conversation with you to see what keywords you think are most important (as it is your business after all).
3. ESTABLISH A BUDGET
You get to make a choice on how much you want to spend every month and then we will handle the PPC bid management process. Your bid, combined with your overall quality score, determine your ad’s placement on the page. The more popular and "in vogue" your keywords are, the more you are likely to spend for each click.
4. LANDING PAGES
A great ad needs to take visitors to a great landing page. We will help you out with creating an optimized landing page content that leads them toward your ultimate goal - Conversions.
5. TEST AND REFINE
With the right account set-up and tracking in place from the day we start - and a seasoned PPC expert running your PPC campaign - this is not difficult to do (at least for us).
WITH J.R.TECHNOLOGIES, YOU CAN EXPECT TO GET REGULAR REPORTS ON THESE PPC METRICS:
We will take it a step further, though, and give meaning to those metrics. Numbers tell a story, and we will help you make sense of what you see and answer the questions that you need justification for.
We, J.R.Technologies are one of those few teams that own certificates on Google AdWords and Google Analytics and guarantee the best results for you and your business. Why wait? Get in touch with us, and we would be happy to help you.