Do you have a social media presence for your business? You are greatly lagging behind!
These days every businesses is aware of how important it is to market their business. A few decades ago, marketing solely comprised of mediums such as newspapers, television, hoardings; but that’s all in the past now. It’s a digital world today, and scope of marketing a business is much broader now. For the last few years, people have realized and embraced the fact that the internet is a great way to promote themselves.
Setting up a business is quite straightforward have enough capital, manpower and you can start your own company. But there is a vast and tricky road that can lead the business to successful heights. Needless to say, if you own a business, you have to have some kind of social presence, or otherwise you won’t get the required exposure.
Talking about statistics, the numbers of users on some of the most prominent social networks are:-
- Facebook – 1.4 billion
- QQ – 832 million
- WhatsApp – 800 million
- Messenger – 700 million
- QZone – 665 million
- Twitter – 315 million
- Skype – 300 million
To simply put, if people are not even aware of your business, then how do you expect to grow sales and company reputation. It’s a fact that there are quite a number of great organizations out there but due to the lack of any promotions, there are never in the limelight.
To get you through the full gist of things, some of the most important benefits of having a social media presence for your company are:-
- Reach wider and unique audience: When your company is actively involved in several social media platforms, chances are that it will reach out to a wide number of people; more than what you had intended. Moreover, there is also the possibility to evoke the interest of people who are far diverse to your business.
- Far better promotions: Whether it’s for increasing sales or creating a buzz, social media is a great outlet for it. If you sell some products or services, providing valuable deals and discounts is a great way to promote your brand.
- Better customer service: For customers, social networks are a great way to reach out to companies. Incidentally, companies also prefer this method to provide efficient customer service.
For better or worse, the importance of social media is most likely to escalate in the future which is why you should immediate steps to set up and maintain it if you don’t have it yet.